Some golfers say confidence is the No. 1 key to good putting.

But that begs an obvious question:

If you don’t have confidence, how do you get it?

Usually, it comes from out of the blue – say, when the hole gets in the way of a 15-footer that’s headed off the green.

Suddenly, the cup looks as wide as a sumo wrestler’s waistline.

Hey, there’s nothing like seeing a putt drop to boost the spirits.

That kind of confidence, though, tends to be fleeting. 

You’ve got it for a few holes, then POOF! It vanishes quicker than you can say “lipped it out.”

It doesn’t last because it’s based on one lucky putt.

So the real question is:

You build it with solid fundamentals.

Fundamentals you can trust.

And the No. 1 fundamental in putting is…?

No, not your grip.

Nope, not the angle of your arms or the rocking of your shoulders.

Actually, the fundamental skill that will most improve your putting is…

Do you really think you’re part of that 10%?

Remember, it’s critical that you line up ALL your putts correctly. 

This includes the 25-foot uphiller with a 4-foot swing, and the downhill tester that needs to be jusssssst inside the right edge.   

Newsflash: There’s a 90% chance you’re not aimed where you think you are on at least some of your putts. 

Which means that if you want to make more putts and three-putt less often, you need help.

Of course, there are plenty of ways to improve your alignment. 

Doing drills. Marking lines on your ball. Trying any of the million training aids on the market.

But none of those actually guarantee that your putter’s face will be lined up dead-solid-perfect…

Exactly where you want it to be…

On knee-knockers, mid-range putts and even cross-country lags.

This one does:

The brainchild of two decorated golf industry innovators, and used by four-time major champion Ernie Els, the Vale Putter boasts numerous features that set it apart.

Most notable – and lethally effective – is its ability to stand up all by itself.

Bloodline’s five wins on major professional tours tell you this is no mere parlor trick. 

Here’s a few more details about the Vale, whose precision-tuned design integrates several patented features:

• Bloodline’s proprietary touch-point technology stabilizes the putter head at the optimal lie, loft, and face angle

• Vale’s head is constructed using injection-molded, High-Performance Polymer (HPP) 

• Face grooves and polymer durometer are paired to deliver optimized feel and roll

• An ultra-light carbon fiber shaft and lightweight grip, which create a super-low balance point, give the Vale superior stability throughout the stroke and exceptional forgiveness on miss-hits

Add it up and you can see why this putter has won over thousands of skeptical golfers and earned boatloads of praise.

The “Bloodline” name is a nod to co-founder Brad Adams, whose father and grandfather were considered golf royalty in their respective eras.

The son of legendary TaylorMade founder Gary Adams, Brad Adams started his equipment career more than 30 years ago. In 1991, he became Senior Vice President at Odyssey Golf, where he helped build the brand into a dominant force. 

Brad is credited with developing and co-authoring the Odyssey polymer insert patent. He went on to form the Never Compromise putter company, which claimed more victories on golf’s major tours in its first year than any putter brand in history.

Adams’ partner Larry Bischmann has been in the golf industry for over 25 years, playing a key role in development groups for major brands including TaylorMade, Wilson, and Mitsubishi Rayon. 

In 2003, Larry led the team that launched the vaunted Diamana shaft, which became the most successful premium shaft brand in the world.