Home / About us

Bloodline's Legacy

Bloodline is rooted in three generations of golf industry success. In 1919, Vale Adams was born in the suburbs of Chicago, Illinois. Vale was born into a golfing family and excelled as a player from an early age. Vale began caddying when he was just 13 and became the youngest member at McHenry CC. After a number of club championships, Vale became the head pro and was so well respected that some of his golf lessons were featured on a series of Special K cereal boxes.

Vale's son, Gary followed in his father's footsteps and was the captain of his college golf team. In 1979, Gary founded Taylor Made Golf which created and dominated the metalwood industry. The editor of Golf Digest named Gary Adams as one of the top 5 disrupters in the golf industry along with Tiger Woods, Arnold Palmer, Gene Sarazen, and Johnnie Miller. Thanks to his father and grandfather, Bradley Vale Adams has been around the golf industry for over 4 decades. Brad won the Illinois PGA Junior State Championship as an 18 year old and was one of the founding members of Odyssey putters at the age of 25.

Continuing Excellence

The Bloodline name, which was conceived by Brad's nephew, pays tribute to the Adams family’s success in the golf industry. Brad and co-founder Larry Bischmann are building on individual careers where they were leaders at companies that became #1 on the PGA TOUR and held dominant positions in the marketplace. The Bloodline brand is built on a commitment to live up to a proud family tradition of making a lasting impact on the game of golf.


Bloodline Founders - Brad Adams and Larry Bischmann

Brad Adams, has been in the golf industry for 30 years. In 1991 he became Sr VP at Odyssey Golf and was a key member of the team that built that brand that continues to dominate the putter category. Brad is credited with developing and co-authoring the Odyssey polymer insert patent. During his tenure managing the PGA, SPGA, LPGA and EPGA tours, Odyssey saw over 200 players win more than 100 events, including multiple majors. After his time with Odyssey, Brad started the Never Compromise putter company which had more victories on the major golf tours in its first year than any putter brand in history.

Larry Bischmann, has over 15 years experience in the golf industry. Larry got his engineering degree from the University of Illinois in Champaign, IL. In 2000, he was the Tour Engineer and part of TaylorMade adidas Golf’s Global Sports Marketing team that re-claimed the #1 driver count on the PGA TOUR. Starting in 2003, Larry built the team and strategy that launched the Diamana which became the most successful premium shaft brand in the world.

Ernie Els - Ambassador/Investor

On January 17, 2018 Ernie Els announced that he was becoming both an ambassador and an investor with Bloodline Golf.  "The Big Easy" began using Bloodline R1-J last season, and finished the year ranked #4 in the statistical category "Total Putting" on the PGA Tour in 2017.